Now · September 2026

What has my attention.

A living snapshot of what I’m building, learning, and trying to understand. It changes as the work changes.

01

Building

Dualsell

Working across product and strategy: problem framing, product direction, and the path from an observed business pain to something useful.

02

Learning

Product management

Deepening my practice in discovery, prioritisation, product thinking, stakeholder alignment, and measuring whether a solution actually works.

03

Exploring

Technology consulting

Studying how businesses can adopt the right existing technologies instead of treating custom software as the answer to every problem.

04

Practising

Writing in public

Turning my product observations and learning notes into useful, evidence-led essays instead of leaving them scattered in my head.