Nunchi

August 2025 — April 2026

Nunchi was building perpetual markets for yields and rates—funding rates, staking yield, borrow rates, and other financial variables that people usually treat as passive numbers. The product was new enough that explaining the category was part of building demand for it.

I joined as Product Evangelist / Chief Explaining Officer. My job sat between product, growth, community, and go-to-market: understand the mechanics, find the clearest mental model, then turn it into stories and materials people could use.

The approach

I did not treat education as a layer added after the product. I treated it as part of the product experience. Every explainer, launch film, product card, AMA, and community conversation had to answer the same question: what does this let someone do that they could not do before?

That meant moving between technical mechanics and user language without flattening the idea. I worked from the product outward—positioning the category, explaining individual markets, supporting launches, and feeding questions from the community back into how we communicated the product.

Selected outcome

644,000+ combined impressions across 11 product-led posts.

Making yield perpetuals legible

I created visual systems for ideas that were difficult to explain in a single post: how yield perps work, when Nunchi differs from Pendle, how the nLP vault routes liquidity, and how rates can be hedged or traded.

Visual explainer showing how Pendle positions can connect to Nunchi markets — **Connecting the products**A visual path between Pendle positions and Nunchi markets, bringing a multi-step relationship into one explanation. Open the image to inspect the details.

Nunchi and Pendle comparison visual — **Starting with the user’s decision**A comparison organized around when each product is useful, making the distinction between Nunchi and Pendle easier to evaluate.

Diagram explaining the Nunchi nLP vault and liquidity flow — **Making the mechanics visible**The nLP vault’s liquidity flow, composability, and LP returns brought together in a single system overview.

Product storytelling in motion

I also directed and produced films for launches, product education, community features, and agent tools. The concepts, product thinking, narrative direction, and creative judgment were mine; Claude supported scripting, coding, iteration, and parts of the production workflow.

Yield Perpetuals product film—mechanics, positioning, and long/short use cases.

Research community walkthrough—from account creation to discovery and navigation.

Short-form teaser for the Nunchi Agent CLI.

What I owned

Product education and the narrative around yield and funding-rate perpetuals
Launch storytelling, explainers, product cards, documentation, and live AMAs
Community conversations, feedback loops, partnerships, and builder outreach
Creative direction and coordination across scripts, visuals, motion work, and contractors

View the complete evidence collection ↗

Role: Product Evangelist / Chief Explaining Officer
Period: August 2025 — April 2026
Focus: Product education, narrative, GTM, community