Hyperbeat Pay — Nigeria
2025
I developed a Nigeria growth strategy for Hyperbeat Pay, a self-custodial crypto neobank.
Entering Nigeria required more than a broad crypto narrative. The product needed a specific early user, a locally relevant use case, and a growth plan that matched how trust is built in the market.
What I did
- Positioned freelancers as the initial market wedge
- Developed the NGN off-ramp strategy
- Mapped a phased 12-month ambassador plan
- Connected product utility to local acquisition and adoption behaviour
What I learned
A market-entry strategy gets useful when it stops describing everyone who could use the product and commits to the first group with an urgent reason to care.