Settle
2025
Settle began with my study of OPay’s product and market positioning and became a stablecoin off-ramping product concept.
Stablecoin users need a simple bridge between digital dollars and everyday local payments, but the product experience must feel as familiar and reliable as the financial apps they already use.
What I did
- Studied OPay’s product and market positioning
- Defined the product concept and target use case
- Developed the positioning and operating assumptions
- Authored two versions of the product whitepaper
What I learned
Studying why an existing product works can reveal more than a feature gap. It can expose the distribution, trust, and behavioural model a new product must earn.